There are few thrills greater than seeing your business at the very top of the Google search returns. How can you escape the desolation of second page search results? You know that if a searcher has to scroll down past the "fold," you are effectively lost among the other "2,034,516 results". If you've got an online presence for your business, gaining that top spot could mean the difference between Easy Street and No Man's Land. As they say, the road to business failure is paved with un-optimized content.