When was the term "credit card" first used in common parlance?

• 1967
• 1987
• 1887

Edward Bellamy in his utopian novel Looking Backward mentions the use of a credit card by the citizens of the United States in the year 2000. His 19th century protagonist wakes up after a Rip Van Winkle-ian 113-year-long nap to find Americans using what is actually a publically funded debit card. Bellamy's book was published in… 1887!

The history of commerce based on credit has a longer history than you might think. It's a history of change, sometimes drastic. While some countries are still more cash-oriented than others, the West has generally adopted a model of short term debt allowing easy access to spendable capital.

Before the late 19th century, we lugged around pieces of paper, scrip, coins, or even gold dust to exchange for goods and services. Sometimes we paid in kind- a couple of chickens for a tooth extraction or a loaf of bread for a belt buckle. In other far flung places folks assigned commercial value to special stones or seashells.

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"I have an appointment to see the king," I said.

"Right this way, sir." The portly usher bustled off with shocking rapidity. I was uncomfortably far behind when he finally halted in front of the conference room door. As I drew closer at full trot, it swept open to reveal a round glass table strewn with the accoutrements of government. Around the table were the requisite functionaries of the kingdom, but which was the king? The usher quickly solved the mystery by loudly introducing me to the group. "THE MAN FROM Y.U.C.K., YOUR EXCELLENCIES."

One of the things United Webworks does really well is make sure each client is fully prepared for "The Handoff" when Launch Day arrives. A big priority for us is making sure a brand new website is well cared for after the big day, because we know that fumbles are not acceptable!

Companies spend millions on branding. They painstakingly craft just the right logo, slogan, taglines, colors, letterhead, and countless other big and small details, hoping to get a slight name-recognition advantage in a super-competitive marketplace.

It would be hard to deny that most of that effort centers on the name of the enterprise. Naming is hugely important across all your marketing platforms, especially your online presence. Your Domain Name is no exception.

Our love affair for our smartphones has only just begun. 2015 will be the year that online marketers embrace the small screen or suffer the indignity of being friend-zoned by their clients. Google has indicated that mobile friendliness is now a major criterion for relevance in search results. 2015 will bring more robust mobile-ready websites, full-featured apps, creativity in mobile advertising, and an increasing presence in mobile-based social media interactivity.