What Can You Buy with $120,000?

Samsung’s 105-inch curved Ultra HD TV.

This house at 126 N 38, Omaha NE 68131

One tall coffee from Starbucks every single day for the next 184 years

These days, most commerce can be tracked with a level of precision that old school marketers might dismiss as voodoo magic, but it’s not always easy. The good old Nielsen Ratings are great example of the struggle against obsolescence. When TV first became popular, advertising rates depended on paper diaries filled out by viewers every time they watched something, Eventually Nielsen developed a box that electronically spied on your TV habits.

If you're a James Bond fan, thank Tatiana Romanova. In 1964's From Russia With Love, she is tasked by SPECTRE's Head of Executions, Rosa Klebb, to lure Mr. Bond into an ambush on the Orient Express where he will be eliminated. When that fails, and Bond escapes back to England with Tatiana in tow, who should appear but Rosa Klebb disguised as a hotel maid!? In the ensuing struggle it is Ms. Romanova who shows her true colors and dispatches Klebb with a single shot.

This is the tale of two companies. It was the best of times for one and the worst of times for the other, even though you wouldn't notice much of a difference by visiting their brick-and-mortar storefronts.

Picture two establishments, a mere mile away from each other in a bustling seaside town, not unlike our illustrious city of Savannah, GA. They both are purveyors of boutique fashions for women, and both have enjoyed moderate success until the present time. If the laws of physics were to allow it and we jumped a couple of years into the future, we would notice that one store thrives while the other emits the unmistakable odor of chaos and decline. Why the vastly different fates?

Chasing new leads may seem like one more task fighting for first place on your to-do list, but it can actually be kind of exciting.  Think about your best customers… they used to be leads way back when.

Leads are chances. Leads are on opportunity to persuade, pitch, and win. As we say in the inbound marketing world, the buying cycle goes like this: Attract, Convert, Close and Delight. Discovering leads is the part where you notice customers in the marketplace AND THEY NOTICE YOU! Yes, it is a little like a romance, and without the basic notion of how the "wooing" process works, you're destined to warm the folding chairs along the wall at the eighth grade dance.

Search Engine Optimization Jacksonville FL

Remember that cheerleader / football star you had a crush on in High School? She or he didn't know you existed, right? It's a feeling you can get when trying to get your business noticed online. When you search for your business using a keyword a local searcher might use and you can't be found until page 5, it makes you wonder- does Google even know you exist?